2024 ISG Provider Lens Global Specialty Analytics Services Report for Retail Released

Retailers Worldwide Turning to Service Providers for Tailored Data

STAMFORD, Conn.
August 6, 2024

Retailers worldwide are turning to service providers for tailored data and analytics tools to boost their competitiveness, according to the 2024 ISG Provider Lens™ global Specialty Analytics Services report for the retail industry.

The report, the first in a series of ISG Provider Lens™ reports on retail technology services, examines the latest trends and developments in the market for specialty analytics services. The report finds that retailers are increasingly using customized analytics tools to:

• Analyze data on customer responses to loyalty programs
• Track the effectiveness of advertising campaigns
• Identify opportunities for growth

"Retailers are facing a number of challenges, including increasing competition, rising costs, and changing consumer behavior," said Jan Erik Aase, partner and global leader for ISG Provider Lens Research. "Specialty analytics services can help retailers overcome these challenges by providing them with the data and insights they need to make better decisions."

The ISG Provider Lens™ global Specialty Analytics Services report for the retail industry evaluates the capabilities of 25 service providers offering specialty retail analytics services. The report provides an overview of the services offered by each provider, as well as a detailed analysis of their strengths and weaknesses.